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Launched as one of Vodafone’s global Mobile
TV channels in November 2005 Chilli TV has already
created a strong customer following among extreme sports
enthusiasts. Available on any Vodafone live! with
3Genabled handsets. |
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Roger Matthews, Head of Sports &
Entertainment for Vodafone Group
states, ‘Chilli TV has great appeal and fits
well with two of Vodafone's key customer segments - Young
Adult Fun (YAF) and Teens. The sector epitomises
mobility and freedom whilst the content is a heady
combination of music and video, which are two key product
areas for mobile entertainment.’ |
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